Speakers

We have a fantastic lineup of speakers and panelists who will be talking about a diverse range of subjects. Take a look at their details to see what we have on offer.

Bert Oliva

Human Behavior Expert

Bert Oliva, CEO/Founder of BOWAworld, is a world-renowned public speaker, author and corporate trainer. He has received international recognition for delivering "how to" techniques with a high-energy message; showing people how to communicate more positively and powerfully in person and through video.

Presentation Topic

Digital Tools for Mobile Marketing – Using Video to Reach Your Audience.

Learn to how to create short, impactful social videos to market to and reach your audience on numerous social media channels.

Rosie Taylor

Propellerhead & Online Marketing Nerd

Rosie Taylor founded Rosiemedia where she uses her expressive ideas backed by technical know-how to create WordPress websites and inbound marketing strategies for businesses ready to propel their success to new heights. Previously she worked at the City of Aventura where she helped them become one of the first cities to use social media in Miami Dade County, Florida.

Presentation Topic

When Social Media Attacks - How to Keep Your Cool Under Fire.

How to handle haters and negative comments without stress and ruining your own reputation.

Dick Raman

Serial Entrepreneur, Social Media & eCommerce Consultant

Born and raised in Amsterdam, Dick Raman moved to the US in 2005 after he had taken his company public on the NYSE/Euronext Stock Exchange. In 2011 he founded BrandReact, Inc in Miami, FL, providing Social+Mobile+Local Marketing services and consulting. He gained worldwide recognition as a leading authority on Social Media and eCommerce and wrote several books.

Presentation Topic

  • Everybody now has a Smart Phone,
  • Search is from the phone and Local
  • Social Media is predominantly done from the phone.

This invalidates traditional Marketing...

So what now???

Businesses need a new strategy, new tools and a new look to attract and retain customers.

Find out all about it here...

Nate Mendenhall

Social Media Professional + Geek Culture Enthusiast

Nate Mendenhall is the Social Media Manager at Cendyn/ONE and specializes in leveraging social data to help hotel and hospitality clients achieve social media awesomeness.

He is a frequent contributor to Social Media Today and Social Media Examiner. Follow him at @NCMSocial and tweet him your questions about the Facebook News Feed Algorithm!

Presentation Topic

Understanding the Evil Facebook Algorithm - Facebook has gotten a lot of flak lately for reducing the organic reach of brand pages. In this presentation, we will discuss the evil Facebook News Feed Algorithm and what brands can do to escape its wrath.

Jackie Jimenez

The Innovative Consultant and Public Speaker

Jackie Jimenez is an ambitious and Innovative Marketing Consultant, focusing on the big picture with integrated marketing communication. She often presents WordPress webinars to deliver website strategy with her new brand, @InnovateWP.

Connect with Jackie on Twitter @jackiej04

Presentation Topic

Actionable Social Media through Instagram and Pinterest: Getting a Return on Your Investment

How to Integrate Your Social Media Marketing Strategy to Convert Supporters into Sales on Your Website

Learn,

  • How to drive traffic to websites through Instagram and Pinterest
  • The do's and don'ts of Instagram
  • Why Pinterest is a fast growing platform to drive more sales online
  • The different types of campaigns already happening on social media, and why you're missing out
  • Which brands are making money through Instagram and Pinterest, and how you can too

Evie Hernandez

Lead Generating Strategist/Speaker,Writer and Zumba Dancer

As your local Lead Generating Strategist - Evie Hernandez helps businesses like you get found online by helping them generate online leads and obtain the sales results needed to thrive in any economy.

Evie founded XoomIM Local Miami Internet Marketing Agency to help small to mid-sized companies Attract, Capture, Convert Affluent Clients.

Presentation Topic

Attract, Capture, Convert™Affluent Clients with Social Media Marketing.

Judy Holm

Founder, Aspirations Marketing and PR

Judy Holm, Founder of Aspirations Marketing and Public Relations, is a senior-level executive with twenty-five years of international experience in strategy, marketing, public relations, branding, social media, digital and offline advertising, communications and events.

With a strong background in product branding, and corporate identity, she assists clients in developing their own Personal Brand through Social Media and other marketing strategies in order to achieve greater success.

Presentation Topic

"Be Relevant! Social Media Strategies and Tactics for CEOs and C-Suites"

Successful Personal Branding in 10 Steps

Warren Redlich

Warren Redlich is a web entrepreneur, lawyer and political junkie. He’s never been caught with a hooker.

Since 2003, Warren has used SEO, SEM, and social media to build his web presence. His websites are used by over 4 million people a year.

Presentation Topic

West Boca News is growing quickly through social media, by building a hyperlocal audience and staying hyper-relevant to them. The website’s page views have been doubling every two months, on pace for 200K in June, 2014.

Tony Lester

Futurist / Technology Evangelist

A serial high-tech entrepreneur with 30+ years of experience. I have helped launched a thousand companies and projects- now moving into content. Always ahead of the wave in game changing technologies. Social Media and Security all part of the game.

Let’s look at the future of SM and some of the challenges, and simply how not to get into trouble

Presentation Topic

What not to say in Social Media - Policies and Controls & Management …. For Business, Personal use and Family

Toby Srebnik

Co-Founder, Pitch to the Rhino (Where Social Media and Sports Collide)

With over a decade in Public Relations and over six years of social media work for clients ranging from Dunkin’ Donuts and Truly Nolen to Anthony’s Coal Fired Pizza and Casa Marina Resort, Toby Srebnik has become a frequent speaker at local colleges and businesses regarding “The Do’s and Dont’s of Social Media” and how they relate to brands. Four years ago, Toby and two friends founded Pitch to the Rhino and helped bring over 200 people together to see the five local South Florida sports teams speak about Social Media at a Social Media Club South Florida meeting at the BB&T Center. In early 2014, the three partners relaunched Pitch to the Rhino as part of the Sun-Sentinel’s HypesouthFlorida module.

Presentation Topic

The Foibles of Athletes, Sports Figures and Social Media

Jarret Streiner

Co-Founder, Pitch to the Rhino (Where Social Media and Sports Collide)

I have been in the Computer/Internet field for over 20 years ranging from computer networking, diagnostics, web design, web development, photography, video, podcasting and voice overs. While working for Broward County Public School I established us as the first public school district to use social media. Four years ago, Jarret and two friends founded Pitch to the Rhino and helped bring over 200 people together to see the five local South Florida sports teams speak about Social Media at a Social Media Club South Florida meeting at the BB&T Center. In early 2014, the three partners relaunched Pitch to the Rhino as part of the Sun-Sentinel’s HypesouthFlorida module.

Presentation Topic

The Foibles of Athletes, Sports Figures and Social Media

Jose Boza

Co-Founder, Pitch to the Rhino (Where Social Media and Sports Collide)

Jose is the President of the Boza Agency, a full-service public relations, social media and digital marketing firm in Miami. Through his passion for social media and sports he Founded the “Pitch to the Rhino” with Rhino buddies (Toby Srebnik and Jarret Streiner). Pitch to the Rhino is dedicated to the collision of sports and social media. In early 2014, the three partners relaunched Pitch to the Rhino as part of the Sun-Sentinel’s HypesouthFlorida module. He is also the U.S. Sports correspondent known as “Man Stateside” for Spain’s Radio Mallorca show discussing sports and pop culture.

Presentation Topic

The Foibles of Athletes, Sports Figures and Social Media

Emily Taffel and Sarah Caro

The social media savvy sirens and public relations powerhouses of Mugsy PR

Mugsy PR owners Emily Taffel (CEO) and Sarah Caro (VP) are always striving to get the word out quickly and to the largest audience possible, creating quite the buzz for Mugsy’s eclectic roster of clients through public relations, social media, attention grabbing events and more.

Mugsy PR manages full scale publicity campaigns for a variety of clients from non-profits and local organizations to brands in the yachting, luxury lifestyle, travel and hospitality, medical, arts & entertainment and food & beverage industries.

Outside of Mugsy, both ladies continue to be awesome. Emily is a local performer and was recently named the Multimedia Chair for Board of Directors for the Association for Women in Communications South Florida. Sarah is the 2014 Assistant Chair - Finance of the 2014 Woman Volunteer of the Year event for Junior League of Boca Raton and is the Brand Ambassador for Pure Barre Boca Raton.

Presentation Topic

BYOB: Bring Your Own Branding (Promoting Your Event via Social Media)

Sandi Abbott

Principal at Xpresso Content Cafe

Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. Now, as principal of Xpresso Content Cafe, she develops interactive online and onsite marketing campaigns for brands and small business clients.

Sandi is also an Authorized Local Expert for Constant Contact and a SCORE volunteer/presenter. She often presents seminars on email marketing, social media, engagement marketing and content marketing.

Presentation Topic

How to Monetize Your Social Media

Get a better return on investment for your social media marketing efforts! In this informative workshop, you’ll learn how you can convert your fans and followers into email subscribers and enjoy deeper engagement, have greater control of your messaging and generate more sales, referrals and opportunity.

Jim W. Gilbert

Marketer, Consultant, ROI and Revenue Driver for Select Companies

Jim Gilbert is a direct and social media marketing consultant who has been involved in many startups, expansions and turnarounds. He is an expert in helping multi-channel marketers “get to the next level." Jim is also currently the President/Chairman for the Florida Direct Marketing Association.

Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing for FDMA, DMA, Target Marketing Magazine, Catalog U, WordCamp Miami, colleges and other marketing organizations. His Presentation “The 9 Immutable Laws of Social Media Marketing” is one of the Direct Marketing Association’s “Top 5”, and “Back By Popular Demand” sessions every year.

Reach him at jimdirect@aol.com

Presentation Topic

The 9 Immutable Laws of Social Media Marketing Success puts a context around how to engage (and not) disengage fans in 2014. Its a tough social environment out there. These 9 rules are a prescription for your success. You will learn how to build deeply engaged communities with fans who would walk through fire for your brand and your company.

Ms. Adriana Serna

Social Media and Hispanic Marketing Specialist & Speaker

I am a multilingual marketing, social media and communications consultant and speaker with over 15 years experience. I have worked with multinational corporations such as AeroMexico Airlines, Tiffany, Franklin Tempelton and World Research Group. She is the owner of Blue Compass Group a bi-cultural marketing and social media consultancy.

Presentation Topic

#SOSVENEZUELA Hashtag for Social Change

A case study on how social media is catalyst for political and social change in Venezuela and the world.

Juan P. Ortega

High Performance Business Coach

Juan Ortega brings 20 years of Sales & Marketing experience to his Business Coaching practice where he helps business owners build a commercial, profitable, enterprise that will run without them. He uses the ActionCOACH methodology which has been tested and proven for over 20 years in 46 countries. ActionCOACH is the world’s leading business coaching firm who offers a 17 week results guarantee.

Presentation Topic

Marketing is no different from the many other responsibilities that we have as business owners, including promoting, selling and leading others. But did you know that there is one common formula that all of these critical tasks have in common? During this presentation I will share with you the formula for change and it’s 3 critical components and once you have become aware and master each step of the formula, it will help you create more effective marketing, become a stronger sales person and effective leader. In other words, this one formula could easily transform your marketing and your business.

Jesus Hoyos

Social CRM Consultant for the Latin American market: social media and marketing automation strategies and technologies. Independent Analyst and Influencer.

Jesús Hoyos is a CRM industry analyst, advisor, speaker, influencer, consultant and blogger for the Latin American region (JesusHoyos.com, LLC).

Jesús started his CRM career as consultant in 1990 at Data Code, now SemaTree, a CRM software vendor. He is Partner and co-founder of Solvis Consulting, a consulting firm that specializes in providing services in the execution of Customer Relationship Management strategies. At Solvis, he has worked with high profile international companies in Canada, United States and Latin America executing CRM strategies and implementing many business solutions.

Throughout his career he has assisted clients, vendors, and team members with business processes, requirements, project management, quality assurance, business cases and best practices. Before founding Solvis, he was the Regional Domain Partner for Customer Management Solutions in Latin America for Cambridge Technology Partners.

Jesús is co-founder of the Social Media Club Mexico City.

Presentation Topic

Integration Digital and Social Media with CRM: How to successfully integrate technologies and processes to create a better customer experience by converting conversations into transactions.

Abdul Muhammad II

Vice President of Digital Development

As the vice president of digital development at rbb PR, Abdul Muhammad brings 17 years of experience in internet marketing, specializing in creating nationally recognized and award-winning digital marketing campaigns.

His integrated approach to digital marketing has an intense focus on ROI by leveraging web-based platforms, social media and mobile technology that deliver results. The rare combination of a “tech head” with proven business acumen is the key to success for Abdul’s accomplishments.

Presentation Topic

Social media, like every good conversation, requires a good amount of skillful listening. Learn how social media listening, monitoring and analysis can inform and improve your online strategies. Learn what tools you should use, and how to analyze the information to make your digital communications reach the right audiences more effectively.

Valeria Hansen

Teen Ambassador for the Broward Center, Youth Global Ambassador for A World at School, & National Teen Adviser for the United Nations Foundation

Valeria Hansen, is a Teen Ambassador for the Performing Arts, Global Ambassador for A World at School, National Girl Up Teen Adviser, President & Founder of South Florida Girl Up, at the age of 16. By harnessing the power of social media and teaching our community that girls matter she has mobilized not only the South Florida area but youth in Latin America putting her Hispanic heritage and knowledge of the Spanish language to great use. She currently sings with Florida Grand Opera.

Presentation Topic

Mobilizing Youth Activists for Social Good

Fernando Rodríguez

Director of MCG Latino, Moore Communications Group

Fernando is Director at Moore Communications Group and leads MCG Latino, a team of bilingual and bicultural communicators who bridge the gap between corporate America and the U.S. Hispanic consumer through public relations, public affairs, advertising, marketing and digital media solutions.

With more than 20 years of experience collaborating with publishing, advertising, public relations and nonprofit organizations, Fernando helps clients such as Ford Motor Company and Lincoln, engage effectively with the Hispanic community.

Presentation Topic

Fernando supports Ford Motor Company helping increase its visibility in Miami through special events, local media, public relations and community outreach. During “When One Size Does Not Fit All: A Look Into the Ford Camisetron Campaign,” he will discuss how to successfully bring an online campaign, to an offline audience.

Manu Gabaldon

Sr. Social Strategist at Zubi Advertising

...began her career in Social Media after earning her BA in Sociology and Anthropology from Florida International University. Her interest in human behavior and social interactions took a turn from traditional research and into the digital realm when she identified a unique opportunity to apply her formal education to the [then] very new Social space.

During her years at Zubi, she has dedicated her time to drawing intel from brand-hosted communities to effectively impact overreaching communication strategies, and to delivering memorable brand experiences to US Hispanic audiences.

Sofi Hexsel

...dove into the Social Media pool after receiving her BA in Public Relations, with a minor in Hospitality from FIU… But who really is Sofia: Woman of 1,000 voices? As the main agent behind Ford en Español, she constantly morphs to become everything from mechanic, to car salesman, to a couple of characters known as Fulano y Mengano, taking the terms "impersonator" to a whole new level. Warning: Leaving your social pages open around her could expose you to Personality Theft, for she is always on the hunt for her next persona.

Jay Berkowitz

Author, Entrepreneur, Speaker

Jay Berkowitz is the author of The Ten Golden Rules of Online Marketing, now in its fourth printing, and Ten Free Internet Marketing Strategies which reached #1 on Amazon’s Best seller list.

He is the founder and CEO of internet marketing agency TenGoldenRules.com.

Presentation Topic

"Social Media that Works" 7 case studies of Social Media that generates real revenue.

Heather Lopez

The Social Commerce Mom & Bloggin’ Mamas Founder

Going by the moniker, The Social Commerce Mom, Heather Lopez specializes in working with brands to reach their consumers via social media, blogging and community-building. Locally, she has built several FB communities: SOFLA Moms Making Sales, Miami Foodies & Fashionistas, The Miami Music Scene, and Miami Startups, totaling 3500+ members in South Florida. Her company, Bloggin’ Mamas, now has over 4000 mom bloggers in local chapters throughout the country.

With over 30,000 international followers, Heather was featured in Maria Bailey’s Power Moms book and has appeared on MSNBC, NBC, NY1, IFV News, and in PR Week, The Sun Sentinel, The NY Daily News, The Miami Herald, and South Florida Parenting Magazine. Startup Nation named her a Leading Mom in Business in 2011 & 2012 and The Work at Home Woman named her one of the top 20 most responsive women on Twitter. Heather also serves on the board of AYUDA, a local nonprofit dedicated to assisting families in becoming financially independent.

Presentation Topic

Building & Engaging Your Online Community

7 Simple Steps to Building a Community using Facebook and Keeping Your Community Engaged

Garnett Phillip

CEO of Social Media For Kids®

Garnett, who has been called a social media extraordinaire by many Principals and Educators, has years of success running technology programs within the NYC school system. A native Brooklynite, Garnett has been featured in the New York Daily News, Time Out NY, The New York Times, News 12, Social Media Mom and several blogs. Her entrepreneurial spirit has included developing the program Social Media For Kids® and owning a vintage candy store in Brooklyn.

Social Media For Kids®, is the leading social media and technology education company in New York City with a recent launch in Houston & Miami. Social Media For Kids® offers a unique series of programs to schools that educate students, parents and teachers on the potential hazards and misuse of social media and offsets these with the advantages of using social media to promote a positive online reputation. The program educates students on social media etiquette, social media campaign strategies, cyberbullying, web development, programming, design, tech art and social media branding. Social Media For Kids® taps very special guest instructors for particular lessons, including a Warner Brothers & Disney Pixar developer and highly recognized social media managers.

Presentation Topic

Educating children on how social media can be a positive tool used to advance an individual’s academic, social, and professional success and better their community.

TOP